The platform is rolling out a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the company revealed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale rollout. This shift comes amid a rise in AI content, driven by recent content generation software.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this material is classified as “AI slop”, a phrase for substandard, bulk-generated content that is typically illogical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to give people the option to see more or less of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its service identified as made with AI. Overall, over 100 m videos are submitted to the service each day, making AI content a limited percentage of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the amount of artificial media they view by accessing the topic control setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the tool encompass current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s guidelines require content makers to identify “realistic” AI-made content, and it bans malicious fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
Additionally, the platform will from now on apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This action is intended to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
The company is also establishing a $2m AI literacy fund for specialists and institutions to develop educational content about ethical AI use. This program will assist charitable organizations focused on educating coding and technology.
Platform Protection
TikTok has justified its moderation strategy, amid discussion over intentions to make redundant numerous review team members in the UK. It is expected to cut 439 jobs in its user protection department in the UK capital, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would continue to be important, but AI can protect employees by removing the most distressing content prior to it gets reviewed by staff. The company stated a notable drop in disturbing and violent content seen by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
